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The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either get adopted or ignored by the businesses of the world. Early adopters get a leg up on the competition, appealing to new markets or cementing their reputations as industry leaders, while those lagging behind miss out on a key opportunity to retain their positions.

2016 looks to be a great year for online marketing, and I anticipate it shaking up the game with these seven trends:

1. Video ads will start dominating.Video ads are certainly nothing new, with social channels like YouTube dedicated to hosting billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. 2016 is set to be different because Google isfinally getting on board with in-SERP video advertising. It’s a sign that users are becoming more accepting of video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places. With Google’s ownership of YouTube, the possibilities are virtually limitless.

2. App indexing will lead to an explosion of apps.Google has offered app indexing for a while, but as the ranking possibilities for apps become more complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A mobile-optimized site works wonders for appealing to the mobile crowd, but soon, apps will begin to replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. We’re still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business owner’s perspectives.

3. Mobile will completely dominate desktop.2015 was a big year for mobile—not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. But apparently, you don’t have to have an optimized desktop site in addition to a mobile version—according to Google, a mobile-only site with no desktop counterpart is perfectly acceptable. This alone won’t be enough to drive down desktop traffic, but it’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing.

4. Digital assistants will lead to a new kind of optimization.Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands of previously unknown visitors. But the rise of digital assistants isgoing to lead to a new kind of optimization. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants, rather than trying to funnel people to your site specifically.

5. Wearable technology and the Internet of Things (IoT) will pave new ground.While not quite to the level of virtual reality, wearable “smart” devices should start gaining more traction into 2016. 2015 saw the unveiling of the Apple Watch, a first-generation smart watch, but more smart watches and similar wearable devices should start emerging next year. Such devices will change the landscape of local marketing, and will do more toblur the lines between “online” marketing and “real” marketing.

With all this going on, there is now even more opportunity for people to make their mark online and to make money. The number ways in which you can now monetize and internet marketing blog are so great that, you can easily set yourself apart from your competition. Find out more here.

The key is to do savvy marketing. You have to be smart with your marketing strategies and employ a mixture of techniques including social marketing using platforms like Twitter & Facebook (take a look at this page https://www.facebook.com/The-Savvy-Marketer-404442223087731).

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A majority of your customers are probably already using a variety of social media networking sites. But, lots of business operators have thus far failed to take advantage of their potential for building strong customer relationships. The following are a few great ideas for using social media to grow the profits of any business.

Take the time to respond to the feedback from your customers. If you are interested in building a successful business, your customers have valuable information to share. The problem most companies have is that they are all ears and no response. When customers know you are responding to their needs via their feedback, they will want to continue doing business. For more tips: ryan hough

Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can always find inspiration online or from family and friends.

Your social media site needs to have fresh content posted on a regular basis. Social network users have become used to regular updates, and a lack of updates could drive your customers away. At the very least, you should update all of your sites at least twice a week.

To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.

Use email marketing along with social media. To do this, consider including social media widgets the end of your email. In addition, post a link on the registration page to get people to sign up for your newsletter. For advice: click here

When using social media marketing, you may have to adjust and refresh your objective and goals on a regular basis, so that you can stay on target. The conversations may take your marketing down unexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjust accordingly.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

If you have a blog that you update regularly, you can actually set it up so that your posts are automatically tweeted on Twitter. You can also choose several bloggers that have good content and put up links to what they write. They'll be very grateful for your promotion of them, and your own subscribers are likely to get a kick out of the good content.

You must identify your target audience or you will fail at marketing through social media. It is important to determine why potential customers are on social networking sites, how often they visit and what they are looking for when they visit.

Keep your Facebook page up to date with your most recent blog posts. As soon as your blog is published, update your Facebook page to reflect the new post. This allows your followers to access your fresh content as soon as possible. The sooner your content is available to others, the sooner it works for you to attract new visitors.

Ask people to “LIKE” your Facebook page everywhere. Ask on your Facebook page, on your website, in any advertising, and in your brick and mortar stores. The more individuals “LIKE” your page, the more they will spread information about your brand. This is a great way to increase business as well as your SEO rankings.

When you get a follower on Twitter, make sure you follow them back! Don't make your customers and friends feel that you are too cool for them. People want to know that a company they deal with cares about their customers, and is friendly. When you follow back your customers on Twitter, it is an easy process, and it gives them a benefit.

Putting videos and photos on your social media pages is essential. People are very visually oriented, and even if it is just your company logo, we want to see something that we can grab a hold of and associate your company with. Its also great to include videos that showcase your product, commercials if you have them, or how-to videos. For news: check this out

Don't let your competition have all the pie. Use the tips here to come up with a marketing plan that is effective and well thought out. Social media is used to communicate easily with others online and is useful for personal and business purposes.

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